Professional Services
Attorneys, accountants and consultants sell judgment, so the website has to prove expertise before the first meeting. Prospects study bios and practice pages, read reviews, and increasingly ask an AI assistant for a shortlist before they pick up the phone.
- Practice pages too thin to rank or to be quoted
- Advertising rules that differ from one state bar to the next
- Intake forms that invite confidential details too early
- Bio and practice pages that show credentials, with matching schema
- Google Business Profile and local search work for each office
- A sign-off step for claims, disclaimers and testimonials
- Short intake forms that route each lead to the right person